DraftKings to Launch Retail Sportsbook at Wisconsin's Lake of the Torches Casino
DraftKings will launch retail sports betting operations in Wisconsin through a new market access partnership with the Lac du Flambeau Band of Lake Superior Chippewa Indians. The sportsbook will open at Lake of the Torches Resort Casino on August 28, 2024.
Baseball player running on field
The new sportsbook will feature:
- Six DraftKings betting kiosks
- One over-the-counter betting window
- Location adjacent to the casino's sports bar
- Access restricted to customers 21 and older
This expansion marks DraftKings' entry into its 28th U.S. state, adding to its existing operations in Washington, D.C., and Ontario, Canada.
Wisconsin Sports Betting Context:
- Sports betting is only legal in tribal casinos with amended gaming compacts
- The Lac du Flambeau Band received approval for Class III gaming on April 9, 2024
- This tribe becomes the seventh in Wisconsin to offer sports betting
- Currently, only retail betting is legal statewide
- The Oneida tribe exclusively offers on-property mobile betting through their app
Bill Guelcher, CEO of Lake of the Torches Resort Casino, emphasized their commitment to partnering with a recognized brand offering high-quality product performance. Michael Kibort, VP of Retail Sportsbooks at DraftKings, expressed pride in expanding their best-in-class customer experience to Wisconsin customers.
