European Gaming Industry Commits to Fair and Transparent In-Game Purchases
The video game industry in Europe has evolved significantly, offering players an extensive range of entertainment options across multiple platforms and genres. This evolution has been largely supported by in-game purchases, which enable continuous game development and maintenance.
In-game purchases have transformed the gaming landscape by:
- Enabling free-to-play game models
- Supporting long-term game maintenance and updates
- Providing opportunities for small and independent studios
- Creating diverse revenue streams for developers
In-game purchase image
Video Games Europe and EGDF are committed to ensuring fair and transparent gaming experiences through three key initiatives:
- PEGI Code of Conduct Implementation
- Strict guidelines for purchasable in-game content
- Clear labeling and disclosure requirements
- Standardized practices across European markets
- Enhanced Player Protection
- Special safeguards for minor players
- Clear pricing information
- Transparent purchase mechanisms
- Parental control options
- Information and Data Management
- Regular information campaigns
- Reliable data collection and sharing
- Consumer education initiatives
- Market research and analysis
These measures aim to create a balanced gaming ecosystem that protects consumer interests while supporting industry growth and innovation in the European market.
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