GTA 6 Expected to Generate Staggering $3.2 Billion in First Year

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January 9, 2025 at 05:45 PM

Grand Theft Auto 6 is projected to generate a staggering $3.2 billion in its first year, with $1 billion expected from preorders alone, according to analysis by DFC Intelligence reported in the Financial Times.

Lucia counting cash in GTA 6

This ambitious projection comes despite the game's exact release date remaining unannounced, though it's currently scheduled for Fall 2025. For comparison, GTA 5 took three days post-launch to reach $1 billion in sales.

Woman in yellow dress by road

A significant portion of the projected revenue will come from multiplayer microtransactions, similar to GTA Online's current model where players purchase in-game currency for weapons, vehicles, and cosmetics. The game could potentially generate revenue for over a decade through continued DLC content.

However, development costs are expected to reach billions of dollars, not including marketing expenses. There are also potential challenges to consider:

Possible delays beyond Fall 2025 due to industry conditions
Launch day server issues from massive player influx
The need to balance single-player and multiplayer experiences

Rockstar may follow GTA 5's successful launch strategy by releasing the multiplayer component two weeks after the single-player mode, ensuring a smoother experience for both aspects of the game.