95% of parents actively monitor their children's in-game purchases, according to the latest Ipsos survey across major European markets including France, Germany, Italy, Spain, and the United Kingdom.

Key findings from the 2024 survey:

• 76% of gaming children do not make in-game purchases, maintaining stable levels since 2020
• Average spending decreased by 21% from €39 to €31 compared to 2023
• Only 11% of players aged 11-64 have spent real money on in-game currency
• Just 4% of players have spent money on loot boxes
• 89% of gamers have never purchased in-game currency

The survey demonstrates increasing parental engagement in children's gaming activities, reflecting the gaming industry's successful efforts to promote responsible gameplay. Video game companies have invested significantly in providing parents with tools and guidance to help manage their children's gaming experiences.

These findings align with industry trends since 2018, showing consistent parental supervision and stable or decreasing spending patterns among young players. The data suggests that implemented parental controls and industry guidance are effectively supporting families in managing their children's gaming activities.

The gaming industry continues to prioritize player safety and family engagement, developing tools and resources that help parents make informed decisions about their children's gaming habits.

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