Riot Games has announced significant changes to their sponsorship policies, now permitting betting and gambling sponsors for VALORANT and League of Legends esports organizations. This marks a notable shift from their previous restrictive stance.

Previously, gambling partnerships were strictly prohibited across Riot's esports ecosystem. The new policy allows teams to display gambling sponsor logos on jerseys and other team assets, with certain limitations.

Key Policy Changes:

• Teams can partner with regulated gambling and betting companies
• Sponsor logos permitted on jerseys and team materials
• Restrictions apply to protect underage viewers
• Policy effective for both VALORANT and League of Legends competitions

Important Restrictions:

• Gambling sponsors cannot be displayed during broadcasts
• Partnerships limited to regulated betting operators
• Youth-focused content must remain sponsor-free
• Teams must comply with local gambling regulations

This decision aligns Riot Games with other major esports organizations that already allow gambling sponsorships, potentially creating new revenue streams for teams while maintaining responsible gaming practices.

Teams must ensure compliance with regional gambling laws and Riot's specific guidelines to maintain these partnerships. The policy aims to balance commercial opportunities with responsible gaming principles.

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