Understanding In-Game Purchases: Key Facts and Consumer Protection in European Gaming

Understanding In-Game Purchases: Key Facts and Consumer Protection in European Gaming

By Michael Peterson

December 16, 2024 at 05:14 PM

In-game purchases, also known as microtransactions, are present in only 20.8% of PEGI-rated video games, leaving most players to enjoy games without additional spending.

The video games industry maintains strict guidelines for transparent and fair in-game purchases through PEGI's updated Code of Conduct (2023), which requires:

  • Clear display of the in-game purchases icon at point of purchase
  • Provision of receipts for real-money transactions
  • Transparent display of real-world costs for in-game currency
  • Optional paid random items with transparent probabilities
  • Strict prohibition of skin gambling

PEGI In-game purchases example

PEGI In-game purchases example

Player Protection Measures:

  • Tools to manage, limit, or block purchases
  • Clear separation between gameplay and transactions
  • Fair refund policies
  • Advance notice of in-game currency discontinuation
  • Prohibition of unauthorized trading

Parental Controls and Monitoring:

  • Comprehensive tools for parents to manage children's spending
  • Regular information campaigns like "Seize the Controls"
  • Resources available in multiple European languages

Recent Data (Ipsos Survey 2018-2024):

  • 95% of parents actively monitor children's in-game spending
  • 76% of gaming children make no in-game purchases
  • Average spending decreased by 21% (from €39 to €31)
  • Only 11% of players aged 11-64 spend real money on in-game currency

The industry maintains a strong commitment to consumer protection, particularly focusing on minors, through regular monitoring, transparent practices, and comprehensive parental controls.

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