European Gaming Industry Defends In-Game Currency Practices, Emphasizes Consumer Protection

European Gaming Industry Defends In-Game Currency Practices, Emphasizes Consumer Protection

By Michael Peterson

February 24, 2025 at 12:30 PM

In-game currencies are a standard feature in modern video games, allowing players to make purchases within their gaming experience. Video game publishers and developers in Europe strictly adhere to consumer protection laws when implementing these systems.

Players can access many games without any initial cost, providing a risk-free way to try different gaming experiences. When real-money transactions are involved, the industry maintains strict transparency standards.

Key Points About In-Game Currencies:

  • All games with purchasable content must display the PEGI in-game purchases icon
  • Real-world costs must be clearly displayed when purchasing in-game currency
  • Players receive receipts for all real-money transactions
  • In-game currency usage is considered content consumption, not a commercial transaction
  • Gaming activities are deliberately separated from commercial transactions
  • Comprehensive parental controls are available to manage and limit purchases

Industry Safeguards:

  • PEGI Code of Conduct governs in-game purchase transparency
  • EU consumer protection laws provide regulatory framework
  • Parent supervision tools allow purchase management
  • Clear cost information is mandatory at point of purchase
  • Digital receipts are provided for all transactions

These measures ensure that players and parents can make informed decisions about in-game purchases while maintaining a clear distinction between gameplay and commercial aspects of video games.

The gaming industry continues to evolve its practices to protect consumers while providing engaging entertainment experiences that respect both player choice and regulatory requirements.

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