In 2018, NCPG partnered with Ipsos to conduct a comprehensive national consumer study examining gambling prevalence rates across the United States. The study used a sophisticated online survey methodology with carefully controlled parameters to ensure accurate representation.

Key Study Parameters:

• Survey Period: November 8-29, 2018
• Languages: English and Spanish
• Device Compatibility: Computers, smartphones, and tablets
• Geographic Coverage: Continental US, Alaska, and Hawaii

Sample Composition:

• National Sample: 3,000 adults
• State-Level Sampling: Up to 500 adults per state
• Demographics: Controlled for gender, age, Hispanic/non-Hispanic proportions
• Post-Survey Weighting: Adjusted for educational attainment according to US Census Bureau data

Special Focus on Sports Betting:

• Identified sports bettors through specific activity-based questions
• Additional state-level sampling of sports bettors for comparative analysis
• Measured sports betting incidence within the general adult population

Statistical Reliability: Credibility Intervals:

• 3,000 respondents: ±2.0%
• 1,000 respondents: ±3.5%
• 500 respondents: ±5.0%
• 200 respondents: ±7.9%

Data collection utilized multiple consumer panel sources, including Ipsos and other market research industry panels, ensuring diverse representation and minimal sampling bias.

Note: All sample surveys may be subject to coverage, measurement, and other sources of error.

Related Articles

Previous Articles