The National Problem Gambling Helpline offers 24/7 support across the United States through calls, texts, and chat. In 2021, contact volumes increased significantly: calls by 43%, texts by 59.8%, and chats by 84.1%.

The modernization project introduces 1-800-GAMBLER as the unified national helpline number, designed to quickly connect people affected by problem gambling with local resources and support services.

Core Principles:

• Mission: Connect state and regional call centers to ensure nationwide coverage and free access to help
• Purpose: Provide 24/7/365 support via call, text, or chat anywhere in the U.S.
• Vision: Create a caller-centric system with streamlined access to help across all locations

Key Features:

• Both 1-800-GAMBLER and 1-800-522-4700 remain active nationwide
• Calls are routed based on the caller's area code
• Each state's designated call center manages local referrals and services
• Monthly virtual forums for stakeholder feedback and updates

Important Numbers:

• Calls route to appropriate state-specific centers
• Contact centers provide warm transfers for out-of-state callers
• Services include telehealth and multilingual support options
• All calls are free and confidential

Marketing Guidelines:

• 1-800-GAMBLER is recommended for multi-state advertising
• State-specific regulations must be followed
• Usage is not mandatory but encouraged for brand consistency
• Marketing toolkit available for promotional materials

Data Collection:

• Standard reporting requirements are being developed
• Data helps secure federal funding for problem gambling support
• Analytics dashboard tracks helpline network traffic
• Information guides service improvements and resource allocation

The helpline ensures immediate access to professional help for individuals, families, and communities affected by problem gambling, maintaining high standards of care across all communication channels.

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